In-Tune News You’ll Want To Use

In Network Marketing so often you hear the word - Duplication. You must duplicate yourself. Well, I don’t know about you, but I do know it is impossible to ‘duplicate’ myself!

Have you had the same life experiences I’ve had? What about your education? Your skills? Is it possible to really duplicate that? NO of course not!

Yet this fallacy is so often taught that it really creates confusion as to what duplication really is.

Brand Yourself

You need to be a ‘Brand of One’. You are unique, your skills, your life experiences, your personality and your circle of influence.

Now, if you heard that little voice go off in your head saying things like “I’m not special” “there is nothing really unique about me” and all those other negative thoughts that flood through your mind. STOP! Now!

Stop and make a list right now, of all your successes you have had in life up to this point. How many special people do you have in your life? ‘They’ are your circle of influence. Those other success’s you’ve had are a result of your ‘unique’ talents and abilities. These things make up the ‘essence of you’ your unique ‘Brand of One’.

Then Market ‘That’ Brand

Instead of going out there and ‘marketing’ your ‘wonderful company’, ‘your wonderful products’ and ‘your wonderful comp plan’. (just hear me out before you throw me out the door!) Market ‘yourself’. How? Let’s take a look.

By ‘being’ known in your community, known in your circle of influence for the ‘Brand Of One’. If you are knowledgeable about a specific topic or for having a special ’skill’, this in itself builds the ‘know, like and trust’ that is ‘essential’ for building your network marketing business.

Continue to ‘be’ the person you have always been, learning and growing as that person. So when the time is ‘right’ to share:

• what you ‘found out’ in regard to a way to clear those long standing debts,
• or a way for young mums to stay home and still earn an income,
• or maybe you share a way for people to maintain their health and vitality so they can enjoy quality of life in retirement
  As you ’share’, people will be ‘willing’ to ‘listen’ because you have built that ‘brand of one’.

Duplication

Now for the ‘duplication’ - you duplicate and encourage each person to ‘be unique’ developing their own skills, talents and circle of influence. Then duplicate the ongoing use / consumption of products - finding two to four other people willing to continue ‘being’ themselves, using the products and finding two other unique individuals willing to do the same.

THAT is the ultimate in duplication.

Delmae Bower writes from Melbourne Australia and has 25 years experience in Direct Sales and Network Marketing. http://www.my-homebased-business.com/brandofone

A few days ago, I mentioned that an easyJet flight to Venice had provided me with an insight to Stelios (Haji-Ioannou), the founder of the ground-breaking low-cost airline, which has revolutionised European air travel.

He was listing his top five things he ‘wished I had known when I started’.

Previously I mentioned that he wished he’d been ‘clear on his strengths and delegated the rest’. If you missed it you can find this on the 18th of November entry of my blog, through the link at the bottom of the article.

Number two on his list states:-

“Don’t put all your eggs in one basket. Focus - on your job, on your brand.”

This seems a bit of a contradiction to me, but the essence of the best part of what he said, for me is the second bit:-

“Focus on your Brand”

As I see it, this can be construed two ways. It can be the brand of the business or organisation you work within, or it can be your personal brand - about who you are in the work you do.

Working on any Brand means initially being really clear about what it is that you represent, where you are going in your offer and pulling all the stops out to consistently deliver that. To be authentic - all the time.

It is about questioning every action and measuring against the background of the Brand you personally, your business or organisation are.

Clarity and focus are what you must have as a constant magnet drawing you forward.

© 2005-6 Martin Haworth is a Business and Management Coach. He works worldwide, mainly by phone, with small business owners, managers and corporate leaders. He has hundreds of hints, tips and ideas at his website, http://www.coaching-businesses-to-success.com.

…helping you, to help your people, to help your business grow…

Designing a logo can be an exciting process, and with an infinite array of logo design possibilities, it’s easy to forget to think about how your logo will look when you’re actually using it. No matter the nature of your business, you want to make sure your logo will look great no matter where you decide to use it.

It is important to remember that complex logos, although they may look great on a
large sign or on the company website, may not look so hot when shrunk down to fit
on business cards and company pens. Logos will need to be adjusted when they are
applied to stationary, t-shirts, business cards and websites. Aside from having
access to the different file forms of your logo (jpg, eps, Tif.), keep the logo simple,
avoid using too many colors and think about how you will be using your logo down
the road. This can save you a lot of trouble down the line.

A good logo is one that will fulfill all your needs, and part of that means being able
to make it look great no matter how and where you choose to use it, whether that is
on a billboard, on coasters, jackets, hats, or on your company’s vehicle, so keep
that in mind as you design a company logo.

Jonathan Munk writes articles for major Logo Maker companies such as http://www.LogoWorks.com and http://www.LogoMaker.com

For more information about LogoWorks visit
Statesman.com

What’s Up in Tourism

There has been an upmarket trend in the tourism over the last few decades, especially in Europe where international travel for short breaks has grown common.

Tourists have now higher levels of income and wider leisure time and they are also better-educated and have developed more sophisticated tastes.

Thus, now there is an increasing demand of better quality products, which has resulted in a fragmenting of the usual mass market for beach vacations; people want more specialised versions, such as quieter resorts, family-oriented holidays, or in the opposite side, sexually active people getaways and niche market-targeted destination hotels and resorts.

The developments in technology and transport infrastructure, such as wide body jets and low-cost airlines, and more airports have made many types of tourism more affordable as never before.

Changes in lifestyle, such as retiree-age people who sustain year round tourism has made its mark. Internet online sales of tourism products are quite easy and to the reach of almost everyone. Some sites have now started to offer dynamic packaging, in which an inclusive price is quoted for a personal tailor-made package requested by the customer upon impulse.

The September 11, 2001 attacks and terrorist threats to tourist destinations such as Bali and European cities, took their toll with a huge setback for travl traffic worldwide. Some of the tourist destinations, including the fascinanting beach resorts of Cancn lost popularity due to their bad business decision to open the destination to spring breakers.

Nowadays, the Riviera Maya, a few miles from Cancun, with its breath taking sandy beaches and crystal aquamarine waters, attracts high-end tourist from all over the world, and expensive gourmet hotels and resorts are the trend in that zone.

And what about acquiring a top-tier travel membership to luxury resorts at incredible rates?

Visit AmazingJoyVacations.com

Branding Services is a tactic that marketing executives and managers should not only understand, but also employ. Branding services helps your company clearly position your company over your competition by branding your product/service in the minds of your target markets. This helps build brand identity, brand image and overall brand equity.

Once you build brand recognition with your products/services with your company, you’re destined to establish total brand equity. Think about safe cars - there are thousands of vehicles to choose from for a safe car, but isn’t the first name you think of Volvo? This is because they have done a great job of branding services.

Once you’ve established a strong brand image then your customers will keep coming back over and over. You’ll be able to do this with the proper branding strategy. A Branding consultant, can help you discover the correct way to establish your brand and receive the best ROI.

Marketing and advertising alone will not catapult you over your competition. What does that is branding services consultant. They can help you position and differentiate your business.

They can help you develop the proper branding strategy, web design and marketing efforts to increase your business. It can be anything from helping you redesign your web site, develop ads, re-position your company or develop a direct mail campaign.

One of the most important things you can do for your firm is to find branding consultants who will know your industry and provide expert objective advise. Branding services is a tough task and an expert can bring you to the next level.

So, take a good look at the kind of business you are doing. Is your company’s brand strong enough? If not, then perhaps it’s time to start thinking about branding services.

Scott White is President of Brand Identity Guru a leading Corporate Branding and Branding Research firm in Boston, MA.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

This Article may be freely copied as long as it is not modified and this resource box accompanies the article, together with working hyperlinks.

Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Franklin Sports and many others, including numerous emerging growth companies.

Public Liability or Employers Liability is nowdays for the reason that your business want to run a successful enterprise an astonishingly outstanding insurance sort to take out it is not a legal must but it does make tremendous corporate sense. If members of the community or clients come to the business’s building or you go to theirs, your firm should consider about taking out public liability insurance. This kind of insurance will guard one hundred & one various things including any awards or damages given to a member of the community because of harm damage to their own homes & themselves. There are abounding types of conditions, exclusions and guarantees that will be applied to community liability rules It is so essential that you yourself discuss with your insurance consultant any that are related to your policy. Insured Risks are one of the finest companies to go with for community Liability Insurance. They offer it at a very reasonable price and they will advice clientle and your own business on the correct insurance package to take out and make sure that it is 1 suitable for you. Insured Risks community Liability insurance policy is available for over 100 different professional and trade occupations and is specially designed to cover individual tradesmen, professionals and small businesses up to a total of 10 people with or without limited company status. The deal with choose and are advised on is available on three different steps. ?1m. ?2m and ?5m. For information on community and Employers Liability, Commercial Vehicle or Professional Indemnity Insurance, check out there own website www.insuredrisks.co.uk and find out everything customers could possibly want to know. It is also possible to get an online quote with them as well.

Americans have always liked their coffee hot. But then Starbucks
made hot coffee desirable, in demand, and extraordinarily
profitable. And then Starbucks made coffee “cool” with its
super-popular iced Frappucino drink — just as trendy,
fashionable, and universally appealing.

Starbucks is no doubt one of the greatest marketing stories of
recent history. How this company turned an unassuming beverage
into an icon of sophistication and taste is no mystery, however.
It’s all about a marketing tenet called positioning.

The coffee company started out in Seattle’s Pike Place market in
1971 as a single gourmet coffee shop, and by 1995, the chain’s
earnings were $26.1 million. Marketing experts agree that
Starbucks’ skyrocket to fortune centers on its aesthetic sense.
In other words, the public’s perception of Starbucks has to do
with how it appreciates this company’s style. Sure, Starbucks
filled a need and created unique product brands, but what
attracts coffee drinkers again and again is the experience of
the Starbucks environment and its products. Smooth,
sophisticated, artistic: These are seductive qualities even for
a business based on a little brown bean.

The Starbucks story illustrates at least two powerful marketing
principles. Both help us to better understand effective
positioning, or the process of finding a “place” for ourselves
in people’s minds:

1. People buy for their own reasons, not anyone
   else’s.

2. The stronger position is found in the experience, outcome,
   or benefit you provide as opposed to the methods you use for
   producing those outcomes.

Starbucks shows us that it’s not about packaging — it’s about
positioning. The environment of Starbucks creates an experience
that invites us to come study for exams, hang out and
philosophize with friends, or get the day started with a warm
cup of java and the morning news. Starbucks is an invitation to
linger, not just get your coffee and go.

When you are assessing your own position and considering how you
might improve your image and thus your market share, remember
that there are essentially four winning positions: better,
different, faster, or cheaper. You can certainly position
yourself as one of these, perhaps even two; capturing a position
as three of them is tough and probably not desirable, and
cornering all four is just about impossible.

Not everyone is up to the task of creating another Starbucks.
It’s tempting, with price wars so rampant, to believe that a
perception of being cheapest is easiest to establish. Yet in
truth this is the most difficult because of fixed costs. It’s
like doing the limbo: you can go only so low, and then you’re
overextended or flat on your back. Definitely not the easiest
position to be in.

How about being better instead? Contrary to popular belief, this
is perhaps the easiest position to take, since making an
improvement or simply creating the impression of greater quality
or ability has no constraints. One tip: when you capture the
different category, you may get the better category as a
by-product.

Starbucks capitalized on this technique, as did Dennis Rodman,
the oddball of basketball. He came up with a way to take two
positions in fans’ eyes: both different and better. Okay, maybe
he wasn’t actually better than his teammate Michael Jordan, who
was unbeatable, but certainly he was perceived for a time as
better (cooler, trendier) among those who were captivated by his
style. His fashion and fascinating antics made him so unique that
he became unforgettable. And because he was also an excellent
ball handler, he became famous and highly regarded in his
sport.

BMW has also taken the better-different approach. Until fairly
recently, Mercedes-Benz had the better luxury car market sewn
up, so BMW — a competitor with a parity product — simply
repositioned itself. Its tag, “the ultimate driving machine,”
appeals to a younger crowd and gives them luxury with power and
handling. This is “hip luxury,” which is different from the
Mercedes position, which could be summed up as “elegant luxury.”
And voil: BMW became as hot and desirable as a cappucino on a
wintry morning.

BMW marketers had both a strong sense of the position they
wanted to hold and precisely defined their premium clients, the
créme de la créme within their target market. You can do this,
too. Once you’ve figured out what position you can successfully
gain in your business, ask yourself the following.

• Who is my premium client? Who would be the most enjoyable
  and rewarding to serve?
• What are this client’s unique desires, needs, and
  challenges? How can I best serve this client?
• What do I (or can I) provide in a unique way to help my
  clients achieve their business outcomes?
• How can I position myself as an expert in this market?

With this information, you can tailor your marketing efforts –
everything you say to people, any support materials you use,
even the way you dress and act — directly to this audience to
help establish your position. This is the first step to “owning
your market.”

Positioning is like popularity: You have to be seen in the right
places and with the right people. This is more than social
climbing: You learn more about your clients and they learn more
about you when you frequent the same places, attend the same
functions, join the same associations, be published in their
periodicals, and develop products and services specifically for
them.

Positioning is as much about who you are not as it is about who
you are. Starbucks is not a cheaper and faster cuppa joe; it is
an upscale, gourmet coffee experience. BMW is no old-style
luxury; it is stylish performance. Dennis Rodman is no gentleman
forward; he is the outrageous, extreme athlete who is a
recognized celebrity even for people who don’t know basketball
from billiards.

Do you want to win big? If so, have the courage to answer these
questions clearly and define your own game: Who are you? Who are
you not? Who are your clients? These are the essential decisions
you must make if you want to not only understand but own your
market.

James Arthur Ray of James Ray International is an expert in
teaching individuals how to achieve Harmonic Wealth in
all areas of their life by focusing on what they want, opposed
to what they don’t want. He has been speaking to individuals as
well as Fortune 500 companies for over 20 years and is the
author of four books and an inventor of numerous learning
systems. His studies of highly successful people prove that they
continually achieve results by taking control of their thoughts
and actions to create and shape their own reality.

The Power to Win seminar (http://www.ThePowerToWin.com)
will explain in detail how success is state of mind and how the
principles of quantum physics (as seen in the movie What the
Bleep) can be applied to proven success-building techniques.
James will also cover why people who are successful in one
area of their life tend to be successful in all areas. For more information,
visit http://www.ThePowerToWin.com.

Successful Realtors know the importance of branding their
identities into the consciousness of the communities in
which they live, like the big boys; Pepsi, McDonald’s,
Burger King, and other companies we know and have come to
trust.

Why is branding important? Think about it! When you want a
soda do you buy an unknown off-brand just because it’s
cheap?

Or, do you reach for a Coke? I’m a Pepsi guy myself, but you
get my drift!

And why do you do that? Because there’s comfort in
familiarity and you know what you’re getting when you buy
it.

We spend mega bucks on name brand products just because
we’ve been inundated with their marketing campaign messages.

Don’t believe me? Try this! Quick, who said “Have It Your
Way”; “Soup and Sandwich, Soup and Sandwich”; “Oh, I wish I
was an ____ ____ ____, that is what I truly want to Be…”.
Point made!

People support businesses and products that they are
comfortably familiar with, even when the familiarity is
solely based on marketing campaigns, while avoiding the
unknowns.

The same is true for homeowners wanting to list properties
for sale with real estate agents. Unless there’s a
compelling reason to do so they’re not going to list their
property with a rookie agent, or worst yet somebody who’s
been in the business for years, but who hasn’t really been
in the business. Know what I mean?

Now, we may not like it but we do understand it. Still, it’s
difficult for newly licensed and even some veteran real
estate agents to make a living selling real estate because
of it.

So how does this impact you? It doesn’t if you have
thousands of dollars and can afford a couple of years to get
beyond it.

But if you’re relatively new to the profession and have
limited resources you just might have a problem.

Established agents have already put in time and money
cultivating their images, and when people in their
respective communities want to buy or sell real estate they
think of them - not you.

So, what can you do about it? Lots actually, but for now
I’ll focus on one thing; farming prospects.

Why? Because when done right you can easily put hundreds of
business cards, letters and other marketing materials in the
hands of known sellers and potential buyers every month.

Simply stated, the more people you contact the sooner you
brand yourself as an agent worthy of consideration. Anything
short of this is whistling in the wind.

Take a moment and honestly assess your situation. How many
contacts are you presently averaging - daily, weekly,
monthly?

Are they random contacts (shotgun approach) of people who
might be interested in your services, or with real prospects
known to need services right now (laser beam approach)?

A good real estate listing system can help put you on a fast
track to gaining name recognition within your community in
months, instead of years. And it won’t cost you thousands of
dollars to implement.

Let me suggest, though, that you avoid systems that appear
complicated, or that are hundreds of pages long. If it takes
days to read and weeks to comprehend whose really going to
read it and follow through to boring completion, anyway? Not
me!

Also, consider the following before committing to a
particular listing system.

1. Does it come with a satisfaction money back guarantee?

2. If you’re buying on line is a contact name and phone
number readily available on the website?

3. Can you reach anybody or get a response to a message when
you call before buying?

If the answers to any of the above are a resounding “no”
then I suggest that you put your credit card back in your
pocket and continue looking.

Proceed with caution, but do proceed, as you need a system
that’ll give you a competitive advantage.

Summarily, a good real estate listing system can help you
brand yourself relatively quickly. So, get one as soon as
you can and start claiming your share of the market!

Lanard Perry is the author of “Farming Expired Listings”, a
real estate listing system that shows Realtors how to secure
1-2 real estate listings a week. Get a FREE Sample Chapter at
http://www.farmingexpiredlistings.com

Discovering and owning a powerful word that reflects you and your business is the true key of successful branding.

Some organisations invest fortunes in this endeavour but there’s nothing stopping any of us from doing the same at a fraction of the cost.

Today I’ll introduce you to a simple, low-cost, branding process that will magnetise your business without breaking the bank.

Our discovery begins by answering three simple questions:

* What Are You Like?

* What Do You Do?

* How Do You Do The Things You Do?

So let’s begin…

STEP #1 - What Are You Like?

Understanding your names (or nouns) can really help to trigger your imagination. If I were to ask what you’d be if you were an animal, you’d feel a certain affinity with a particular animal and quickly be able to answer… Monkey, Cat, Tiger, Lion, Bird, Fish, Dolphin etc.

If asked for your profession you’d say one or more of the following… Coach, Therapist, Consultant, Teacher, Chef, Speaker, Author, Trainer etc.

If I asked you what you’d be if you were a car you might think… Ferrari, Rover, Mini, Porsche, Maserati, Lexus, Rolls-Royce, BMW etc.

If I asked for your role you might say things like… Man, Woman, Leader, Supporter, Parent, Carer, Entrepreneur, Explorer, Protector, Guardian, Helper etc.

If I asked what thing you sold you might say… Comfort, Books, Time, Inspiration, Words, Tools, Skills etc.

Brainstorm as many of these nouns as you can - it’s good to have more than one for each category. This process will trigger all sorts of other ideas to help you to realise your unique coaching name.

Time To Write…

Read the following statements and come up with as many answers as you can for each one:

* If I were an animal I’d be…

* If I were a car I’d be…

* If I were a colour I’d be…

* If I were to announce my occupation I could say…

* If I were to announce what I had to offer I’d say…

* If I were a famous figure from history I’d be…

STEP #2 - What Do You Do?

Once you’ve got a good list of names you can start asking what you actually do. Spend a good time on this. It may seem a challenge at first to think entirely in terms of what you do so use your lists of people, animals and things for inspiration. What do they do? Here’s some ideas…

* Coaches… encourage, listen, support, reflect

* Trainers… share, instil, empower, guide, teach

* Tigers… leap, hunt, run, survive, inspire, stalk

* Birds… fly, soar, see, dive, migrate

* Leaders… lead, inspire, persuade, encourage

* Chefs… cook, create, nourish, feed etc

You’ll notice a pattern here, you’ll have created a big list of doing words (or verbs).

Time To Write…

Go through your lists and play word association by answering the question… “What does an XYZ do?” for each one.

STEP #3 - How Do You Do The Things You Do?

Once you’ve got a good list of names and doing words it’s time to add spice to the mix…

As the song goes, “T’Ain’t What You Do It’s The Way That Cha Do It”

Discovering how you do something will give your brand a lot more clout than just knowing what you are and what you do.

We use adjectives to describe how we do something, how we compare to others, what makes us unique or what makes us easy to identify. For example…

A Tiger is… big, bold, fast, fearsome, stealthy

This is good, but it’s not all, you can go further by adding adverbs if you’re struggling by linking a noun with it’s verb to see what happens. Here’s another example…

A Tiger Leaps… stealthily, quickly, decisively, smoothly

You can take the “ly” ending off most words to create more appropriate adjectives for your brand. So in this case you’d have a list of words as follows: stealthy, quick, decisive and smooth.

Time To Write…

How do people describe you and what you do?

How would you like people to describe you?

What sets you apart as different? (think about your appearance, voice, manner, style etc)

How do you do what you do? (are you slow and methodical? fast-paced and energetic?)

Now, do the same for your list of animals, cars, roles, famous figures etc until you have a really big and full list of words.

Summary

You’ve now collected all the information you need to discover your unique business identity. You may already be getting a feel for how this process can give you a lot more ways to view and describe yourself but this is just the first step…

There are two more steps covered in this F’REE eBook, which you can download immediately, entitled Find Your Power Word….

Enjoy the book and thanks for staying tuned!

‘Dangerous’ Debbie Jenkins

‘Dangerous’ Debbie Jenkins
debs@debbiejenkins.com

(c) Copyright 2005 www.BookShaker.com

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When the time comes and you have decided to own a home, you will be faced with many things to think about.

Your future depends on the type of decisions you make as a first time buyer of a home.

The first thing you need to do is get a checklist and list everything that you think may be remotely involved in owning a new home.

Check things off as you complete them and keep track of everything so you won’t loose sight of what you are doing or what your next step will be.

Make sure you understand every aspect of owning a home and know what type of agreements you will end up signing.

The issues of credit that are constantly talked about in the media is greatly affecting the first time buyer in many ways.

First of all lenders are becoming cautious of who they lend to. High risk products are being pulled out of the equation.

The 100% mortgage is one of these high risks product. This type of mortgage is basically meant for the first time buyers.

Typically, the loan will allow first time buyers enough money for the deposit on their property and extra money for home improvements.

Basically, all cost involved in buying a new home are covered. Buyers must be aware that they can really get in over their head because the lenders allow an additional unsecured loan in addition to the mortgage.