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Flyer Advertising Good vs. Bad

Flyer printing is one of the most basic forms of advertising there is. Be aware, there are ways do layout a flyer incorrectly. Here are 7 major points of a flyer and examples of the good and bad.

1. A Headline:

A headline must attract attention and motivate the reader to take action.

Good Example: Want a greener lawn? Call Us!

Bad Example: Lou’s Landscaping

2. Your Services/Products

Listing services is plain and basic - instead make it interesting and show people how you can solve their problems.

Good Example: Got Termites? Our termite treatment is non-toxic and pet-friendly!

Bad Example: Termite and pest control

3. Branding/Enhance Your Reputation

Take the opportunity to personalize your ad and warm-up to locals. Introduce yourself to the neighbors.

Good Example: Our family-owned business has proudly served the Chesterfield area for 15 years.

Bad Example: Established in 1993

4. Poor Images/Graphics

Every good flyer MUST have high-quality images that sell! They must be relevant and big enough to see beyond arms length.

Good Example: High-resolution photos of a well kept lawn with trees

Bad Example: Clip art or images taken from the internet that are not designed for flyer printing or black and white fuzzy photos that are barely recognizable.

5. Empty Space

You can print on both sides in full-color. Use as much “real estate” as possible with good design basics in mind. Good judge of flow is holding it at arms length and see what needs help or what is out of place.

Good Example: A balance of text, images, and branding with full contact information found easily on both sides of flyer.

Bad Example: Too much text, difficult to read, blurry images, no call to action, and no logo.

6. Planning Problems

It’s easy to see which flyers were “thrown together”. Take the time to do it right and show the customer you care and want to serve them.

Good Example: Check your Sunday newspaper and look at the print advertisements. Most will be very concise.

Bad Example: Look at the flyers on your local supermarket bulletin board. Very amateur and you can quickly see the difference.

7. Choosing the Wrong Flyer Printing Company

Always choose a fair-priced, experienced printing company for flyer printing. Ask for references and free hard copy. It’s cheaper to order in bulk. Ask if there are any discounts they will offer.