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Standing out at a Job Faire can make a difference in your career search. Career Fairs are starting to pick up, and Dice is running some nice ones, called Targeted Job Fairs. At a SF Bay Area Career Faire in early 2010, 10 companies as showing up, and Dice has 82 job faires scheduled for 2010 across the US.

How do you get to the real interviews at a Job Fair? The rivalry can be noteworthy, but you can help yourself stand out from the crowd with early preparation. At AA-Careers, we have a straight-forward step-by-step process to get ready. Planning to go? Here’s how to prepare:

First, investigate the companies that are going and pick your objectives. Use the web to check out the companies that are there beforehand. Go to their web sites and see if they have their job openings listed. Pick a sane number to go after, and get ready to spend about an hour researching each one. It’s hard to do more than 10 in a day, and four to six is a much more reasonable target. For each hiring company, you want to know: key product lines, recent news, and executive names. Try to see if you know anyone at the target companies. You should end up with a page or two of research for each company/job.

Second, if there are job openings on the web, read them to see what the hiring department is looking for. Create a mapping of your accomplishments and skills to the demands of the job. Make the terminology match. If the hiring organization calls customers "clients", your resume should do the same thing. The accomplishments should be written in the style of the hiring company.

Third, create a ‘short sales pitch’ for each potential organization/position combination. Write down a ninety second ‘thumbnail’ that you can repeat out loud showing why you are a key prospect for that job. You’ll use this in your resume and when you meet the team from the company at the job booth.

Fourth, modify your resume for each position. The objective on your resume should exactly match the job you’re going after. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the achievements and skills that most clearly match the job requirements. Especially at a Job Fair, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be a no-brainer to see that you’re a fit based on your resume.

Fifth, practice your ‘mini-sales-pitch’. Collect your research and the resume for each opportunity - bring a couple of copies for each – and put each in a clearly labeled folder. Keep them in a light briefcase or folio.

Finally, dress and prepare as if you’re doing on-site interviews. Dress well and be well groomed. Avoid strong cologne or perfume…use any eau de cologne or scent meagerly, if at all.

Remember to smile, and good hunting!

Voice Over Training

One of the best and brightest voice over training studios around would be EdgeStudio.com.
They run one of the best vocal training programs around and they are also well-known for employing their voice over training programstudents. This means that anyone educated at any one of the three nationwide training locations in Washington D.C., New York or Connecticut, will have a distinctive leg up in the voiceover talent career. This VoiceSTA certified voiceover studio has accumulated over 1,000 clients and completed over 8,000 voiceover assignments. All this in over 20 years of experience in the field. It is also one of the few training facilities that offers tele-training, an innovative way to telecommute while effectively performing various jobs. Now much voiceover work can be performed using the telephone.

Possibly most amazing is that any pupils opting to start their careers as voice over talent with EdgeStudio.com are inclined to all-inclusive expertise featuring career guidance, demo recording for their reel and individual vocal coaching. With training available in this innovative medium, students are prepared for real-world experiences as tele-training takes advantage of technological connectivity to provide top-notch voice over training to those who do not live on the Eastern seaboard. To make learning easier for any students, the voice over training program offered by Edge Studio is separated into four stages: Getting Started, Get a Demo, Get Customers and the Professional phase. Edge Studio also provides ala carte voice over training methods available for those that would like to brush up on specific areas such as dialects as opposed to taking the entire course over.

York Investors LLP (West Offices)’s bid for developing office space for the York Council has been accepted. The relocation will happen as soon as developmental work is completed in the identified area.

York Council has been on the look out for suitable offices for a while now. The council functions out of 16 offices scattered across York city and more than half of these are leased premises. A total rental of 1 million pounds is expended yearly on these premises by the council. These costs will come down drastically with this move, as more employees will be brought together to function out of this central hub.

From the current 16 offices, the number of council offices will come down to four after the council shifts to this new shared office development. A significant number of benefits are expected to arise from the shift apart from the cost effectiveness. There will be better working relationships leading to higher productivity once the employees begin to work in close proximity with each other in the same building.

The Station Rise West offices will be ready to occupy by 2012. The development, which will require almost two thirds of the complex to be built newly, will cost a total of £44m, out of which £32m will be construction costs. Once York Council begins to function from this location, the public can have many of their issues sorted out by visiting this office.

This development will bring the advantages of a custom-designed office for the council in the heart of the city. The relocation plans are being called a huge change in the history of York Council.

Employing leaflet distribution services are one of the best means to increase real advantage over your rivals. How exactly? Letterbox and door drops is the solution. By using a prolonged leaflet distribution campaign you can attain utmost
exposure via the letterbox. Its a very over looked advertising scheme which always work very well, that is ofcourse is using leaflet distributors

If your merchandise is designed to attract to a common market place and you want to concentrate on a very particular area, door-drop promotion is a good, affordable way of getting hold of your target market place.

But aware in the formulation of your leaflet distribution causes as this is all important if you are to make the most of your investment.

Leaflet distribution permits you to return specified reaction from targeted groups of clients. It’s a peculiarly
useful tool for small businesses because it allows you to concentrate specific resources where they are most probably to produce result and appraise the success of campaigns accurately by analysing responses. Just remember that the outcomes of leaflet distributoin aren’t guaranteed. A badly projected or targeted adverting campaign will be a waste of your hard earned money

There are a list of diverse methods in which leaflet distribution has been applied in a political way. Several of these causes are as follows. One of the most frequent functions of leaflet drops is to supply individuals with data to return data that has been distributed by the opponent. The pamphlets can also be applied to threaten individuals with an assault. This is particularly likely in conflicts in which regular armies can inform opposition troops that they will invade if no action is made. The leaflets in war situations are often used to encourage the opposition to surrender and if how to go about surrendering without facilitating a retaliation.

If you have made up your mind that a leaflet distribution will be a easy form of campaigning in order to bring in some much needed possible patronage, then you need to set about the job of selecting the most acceptable company to carry out the promotion for you.

There are many elements to be deliberated when doing this, these are crucial in receiving the strongest effects from your distribution.

You need to consider where you are going to aim your booklets and the coverage and incursion that you want to achieve. If you are just considering of a small distribution in the localised region, it may be prudent to select a small localised company who just manage the little promotions in one region. They are quite probably to be cost effective, and have shorter lead times. Accountability may be a problem if things do not go according to plan, so this requires to be counted against the number of financial spending.

The Biggest London Public Relations Agencies list corresponds neatly with the biggest worldwide public relations agencies list. That worldwide list, compiled by a respected public relations association, ranked the top 169 industry leaders. By cross-referencing those results with a prominent public relations’ database that specializes in US and UK based firms, eleven of the fifteen biggest worldwide firms, with London locations, top both lists. Perfect if yours were a billion dollar London based company seeking a public relations firm, but for the rest of us, biggest is not necessarily best.

With 78 million dollars in revenue — half again as large as its closest competitor — Weber Shandwick Worldwide was rated the world’s biggest Public Relations firm in 2001. But does its #1 earnings’ ranking make Weber Shandwick the most popular PR firm as well?

According to that same public relations’ database, Weber Shandwick’s popularity ranking was 6804th out of 10437 worldwide agencies — not making it into the top 50%. In contrast, eight of the other top fifteen earners who maintain London branches stayed comfortably within the top ten percentile popularity-wise. The #4 rated Burson Marsteller ranked 145th in popularity; #6 rated Manning, Selvage & Lee ranked 189th; #15 rated Ruder Finn Group ranked 333rd; #3 rated Ketchum, Inc. ranked 591st; #7 rated Golin/Harris International ranked 638th; #2 rated Fleishman-Hillard Inc. ranked 744th; #5 rated Edelman Public Relations came in at 926th; and #9 rated Ogilvy Public Relations ranked 957th of 10437 worldwide agencies in terms of popularity. The popularity data was not available specific to the 1273 registered London public relations agencies but one can reasonably extrapolate.

Not only is biggest not necessarily best, most popular is not necessarily best. Choosing a public relations firm by popularity contest is as silly as choosing one by its size. Asking to see writing samples, campaign results, and customer testimonials is a surer way to find a firm that will meet your needs.

The Biggest London Public Relations Agencies list may very well not include the name of a firm that’s ideal for your firm, a public relations firm that fits.

Flyer Advertising Good vs. Bad

Flyer printing is one of the most basic forms of advertising there is. Be aware, there are ways do layout a flyer incorrectly. Here are 7 major points of a flyer and examples of the good and bad.

1. A Headline:

A headline must attract attention and motivate the reader to take action.

Good Example: Want a greener lawn? Call Us!

Bad Example: Lou’s Landscaping

2. Your Services/Products

Listing services is plain and basic - instead make it interesting and show people how you can solve their problems.

Good Example: Got Termites? Our termite treatment is non-toxic and pet-friendly!

Bad Example: Termite and pest control

3. Branding/Enhance Your Reputation

Take the opportunity to personalize your ad and warm-up to locals. Introduce yourself to the neighbors.

Good Example: Our family-owned business has proudly served the Chesterfield area for 15 years.

Bad Example: Established in 1993

4. Poor Images/Graphics

Every good flyer MUST have high-quality images that sell! They must be relevant and big enough to see beyond arms length.

Good Example: High-resolution photos of a well kept lawn with trees

Bad Example: Clip art or images taken from the internet that are not designed for flyer printing or black and white fuzzy photos that are barely recognizable.

5. Empty Space

You can print on both sides in full-color. Use as much “real estate” as possible with good design basics in mind. Good judge of flow is holding it at arms length and see what needs help or what is out of place.

Good Example: A balance of text, images, and branding with full contact information found easily on both sides of flyer.

Bad Example: Too much text, difficult to read, blurry images, no call to action, and no logo.

6. Planning Problems

It’s easy to see which flyers were “thrown together”. Take the time to do it right and show the customer you care and want to serve them.

Good Example: Check your Sunday newspaper and look at the print advertisements. Most will be very concise.

Bad Example: Look at the flyers on your local supermarket bulletin board. Very amateur and you can quickly see the difference.

7. Choosing the Wrong Flyer Printing Company

Always choose a fair-priced, experienced printing company for flyer printing. Ask for references and free hard copy. It’s cheaper to order in bulk. Ask if there are any discounts they will offer.

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Think of a vehicle wrap as a billboard on wheels. While a static billboard can only reach the people that drive past it (mostly the same people each day), a bus drives around a large portion of the city, bringing your message with it.

The wrap visual is also larger than most mediums…this plus motion equals eye-catching! While bus sizes vary, a side wrap can be 40 feet long while an image on the back end can be nearly ten feet wide. Imagine your logo driving around, several feet wide.

Another advantage to the bus wrap is that it’s a fairly new advertising medium, which equates to availability and affordability. Also, if a new client is not lined up to take that space after you, your ad may run longer than contracted for free!

When preparing your ideas, be sure you have a good quality logo, as well as any other images you might wish to use. Generally they are able to print over the window area, so be sure to ask so that you can maximize available space. (Also, printing on the dark windows creates extra contrast which increases visibility.) Try to keep your message short and sweet…long website addresses or lengthy directions are not memorable nor great for quick readability. A good rule to follow is Image - Tag - Logo. In other words, have an eye-catching graphic/photo, the tagline that ties it in with your company (like, “The Zoo Will Drive You Wild!”), and your company logo. You can put an abbreviated form of the address, like an intersection rather than an actual numeric address, or a phone number or website address if they can be easily memorized. And don’t be afraid to include a short offer! Just add the tag, “Say you saw it on the bus!”…it’s a great way to quantify results!

Like I said there shall be enough material to make this ad busting into a series. In fact I have to restrain myself on most occasions when watching some of the “new” stuff on air at the moment.

Millions of Rupees and in some cases Dollars are spent on a few seconds and the following is sometimes what gets dished out. We start with the Fanta commercial with Rani Mukherjee making some weird sounds to an equally obnoxious soundtrack/jingle. The visual realm also suffers here with what seem to be the single most barf inducing graphics ever in an ad. There is no thought behind this project. If there is please let me know and put me out of my misery.

The high point of the ad is when they rhyme the words, “P.K. Bose” with, “Fanta ka dose”. How this ad ever got on air is anyone’s guess. My heartfelt condolences to the client.

Next on this list of shame is the latest Clipsal switch ad where, this lady seemingly a helper dressed in an over sized white frock is going about doing her dusting albeit rather grudgingly. We see a horrible Plaster of Paris statue scaring the crap out of her as well as us, and then for apparently no reason what so ever she flings some books towards this switchboard on the wall. Then again for no reason at all, the entire house begins to crumble. Things around the house come crashing down as if she has hit a switch that controls high magnitude earthquakes. Once again what’s going on here and more importantly why - has got me in a right twist.
Maybe one day I shall have answers to my humble queries.

What has to be my favorite or should I say my anti-favorite recently though has to be the new Indica Diesel ad. You know the one that takes forever to setup and flashes you the actual product on sale so quickly that it seems like they almost don’t want to show it to you. Usually teasers are only 5 to 10 seconds long. What we have here is like a 50 second ad with a 45 second setup. And a 5 second product shot, which is so blurry that you, cannot see much anyway.

Why oh why is this happening. May be TATA has too much money and they don’t know what to do with it. Showing a guy setting up a fishing seat in the middle of a lake for so long and then barely showing the actual product that’s on sale seems like an unsuccessful attempt at hoodwinking the masses. Why do we have to be so clever? Why do we need to waste 50 seconds selling something we don’t actually show?

I am full of questions swimming around in my head that are drowning me…. Help!

If you’ve ever stayed at a Ritz-Carlton hotel, you know that when it comes to customer service, the Ritz does it right. Every employeefrom the bell hops to the bartendersmakes you feel welcome. And special.

So what’s this got to do with PR? Everything.

Think about it. If you’ve had a more than pleasant stay at a Ritz-Carlton, you’re going to tell your family and friends about it. Some might call this word-of-mouth or buzz marketing. I call it brilliant PR.

On the contrary, if you’ve had a less-than-satisfactory experience, you’re also likely to tell others about it. Buzz gone bad.

So the Ritz makes sure you’re welcomed with open arms. Every employee greets you with a smile and a “Good morning,” “Good afternoon” or “Good evening.”

As William Aruda notes on the MarketingProfs.com site: “Every employee gets it. They just get itand are able to deliver on it consistently. That is what makes the Ritz-Carlton brand synonymous with extreme customer service, and that’s what turns customers into evangelists.”

Amen.

So what can other businesses learn from the Ritz? They can incorporate customer service best practices into their employee training. They need to rethink how they think about PR.

At its most basic level, PR is not about a fancy-schmancy press kit or how many mentions your business gets in the media. It’s about customer service, plain and simple. That’s why it’s called public relations. A business that can relate well to its customers understands the importance of PR.

Maybe “PR” really stands for “Puttin’ on the Ritz.”

Specializing in e-commerce and direct mail, copywriter Darcy Silvers began her career in journalism and still gets an adrenaline rush from deadline pressure. She “defected” to advertising, working for Orlando’s RY&P and suburban Philly’s TJP agencies, where she wrote copy for Nabisco, M&M/Mars, Johnson & Johnson and more. Her passion is PR; she served as PR director for a 7-county governmental agency in Florida, and is accredited via PRSA and IABC.
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